The Order of the Alamo was founded in 1909 by a group of patriotic San Antonio men who wished to enlarge Fiesta’s annual celebration of the heroic struggle for Texas’ Independence from Mexico. Named for the Shrine of Texas liberty, the Order honors and celebrates Texas’ heroic struggle by electing a Queen to reign over San Antonio’s Fiesta celebrations each year, and to provide for her Coronation with pomp and ceremony. Since, 1909 the membership of the Order of the Alamo have elected a Queen every year, excluding the war years, who has been crowned at the Coronation of the Queen event during Fiesta week. Today the Order of the Alamo consists of more than 1,000 members, many of whom are Fiesta San Antonio Commission members. Since the founding of Fiesta San Antonio Commission in 1959, The Order of the Alamo has been an active Participating Member Organization (PMO) and steadfast supporter.
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The Order of the Alamo was formed for the purpose of educating its members and the general public on the history of the Texas Independence and perpetuating the memory of the Battle of San Jacinto through the commemorative ceremony held annually in San Antonio, Bexar County, Texas. All proceeds from the sale of admission tickets to Order of the Alamo members and the general public are used exclusively for educational purposes of the Order of the Alamo and no part of the proceeds go toward the benefit of any individual member.